True Texas BBQ has a story as rich as its smoky brisket. Founded in 2014 inside select H-E-B grocery stores in Texas, it started as a bold idea—bringing authentic pit-smoked barbecue to shoppers looking for quality and convenience. What began as a single in-store smokehouse quickly expanded across the state, fueled by rave reviews and a growing reputation for doing barbecue the right way. Word spread fast, and locals soon lined up for the tender ribs, juicy pulled pork, and melt-in-your-mouth brisket that set the tone for its menu.
Over the years, the offerings evolved beyond the basics, introducing creative combos and seasonal specialties. Few realize, however, that a “secret menu” exists—hidden gems and custom tweaks only loyal fans tend to know about. Still, no matter how much the menu has grown, the restaurant’s original signature brisket remains the timeless favorite that keeps guests coming back.
True Texas BBQ Menu (Full Update Menu 2026)
Limited Time Only
Item
Note
Price
Blueberry Cobbler Single Serving
Blueberry Cobbler – Single Serving • Popular
$3.49
BBQ Plates
Item
Note
Price
Two Meat Plate
Choose 2 meats and two sides • 73% (15) • #1 most liked
$16.99
Lil Buckaroo Plate
88% (17)
$8.99
BBQ Meats
Item
Note
Price
One Pound Brisket
78% (14) • #3 most liked
$27.99
BBQ Specialty Sandwiches
Item
Note
Price
La Jefa Sandwich
1/2 lb. of sliced turkey & 1/4 lb. sausage, coleslaw, and BBQ sauce on a toasted bun, our La Jefa Sandwich is large and in charge!
$12.00
El Jefe Sandwich
1/2 lb. of sliced brisket & 1/4 lb. sausage, coleslaw, and BBQ sauce on a toasted bun, our El Jefe Sandwich is large and in charge! • 71% (7)
$16.00
BBQ Sandwiches
Item
Note
Price
Regular Sliced Brisket Sandwich
Regular 1/4 lb. & Large 1/2 lb. Sandwiches • 100% (3) • #2 most liked
$9.99
Large Sliced Brisket Sandwich
Regular 1/4 lb. & Large 1/2 lb. Sandwiches
$15.49
Sides
Item
Note
Price
Mac & Cheese
88% (353) • 330 / 890 / 1770 cal
$3.49
Collard Greens
91% (153) • 130 / 330 / 600 cal
$3.49
Cole Slaw
83% (6) • 270 / 670 / 1310 cal
$3.49
Potato Salad
86% (237) • 410 / 1090 / 2190 cal
$3.49
Cream Corn
84% (13) • 270 / 730 / 1460 cal
$3.49
Load It Up – Nachos
Item
Note
Price
Brisket Nachos
Yellow corn tortilla chips topped with a 1/4 Lb. of chopped brisket, Chile con Queso Blanco, & green onions ~ served with pickled jalapenos and sour cream on the side • 73% (137)
$9.99
Brisket Queso
Queso blanco topped with freshly chopped brisket, served with crispy yellow corn tortilla chips and a side of jalapenos. • 100% (11)
$15.00
Chips & Cup of Queso
$5.00
Chips & Bowl of Queso
$10.00
Load It Up – Mac & Cheese
Item
Note
Price
Sliced Brisket Loaded Mac
$12.00
Desserts
Item
Note
Price
Banana Pudding Single Serving
87% (8)
$3.49
Banana Pudding Texas Size
$28.00
Blueberry Cobbler Single Serving
Blueberry Cobbler – Single Serving
$3.49
Drinks
Item
Note
Price
20 oz Beverage
Popular
$2.25
32 oz Beverage
71% (7)
$2.75
Kids Beverage
$1.25
Tap Water
$0.00
HEB Organic Kids 1% Milk
$1.25
HEB Organic Kids Chocolate Milk
$1.25
HEB Organic Kids Apple Juice
$1.25
1877 Mineral Water
$1.00
1877 Lime Mineral Water
$1.00
HEB Alkaline Water 1L
$1.50
Spring Water .5L
$1.00
Extras
Item
Note
Price
2 oz Queso
$1.50
2 oz Jalapenos
$0.50
Butter
$0.25
2 oz Shredded Cheese
$0.50
Sour Cream
$0.50
2 oz Green Onions
$0.00
2 oz Slaw
100% (3)
$1.00
2 oz Beans
66% (3)
$1.50
Party Packs
Item
Note
Price
Party for 6
Meats: Brisket, Turkey, Sausage • Sides: Pick 4 • Fixings: Pickles Onions, Bread, BBQ Sauce • No Substitutions on meats.
$90.00
Party for 12
Meats: Brisket, Turkey, Sausage • Sides: Pick 4 • Fixings: Pickles Onions, Bread, BBQ Sauce • No Substitutions on meats.
$180.00
Party for 24
Meats: Brisket, Turkey, Sausage • Sides: Pick 4 • Fixings: Pickles Onions, Bread, BBQ Sauce • No Substitutions on meats.
