The story of The Holland’s BBQ Menu begins back in the late 1980s, when James Holland opened a tiny smokehouse on the edge of his hometown in Texas. What started as a modest weekend pit-stop soon grew into a beloved local hangout, thanks to his slow-smoked brisket and a secret blend of spices that regulars still talk about today. As word spread, Holland’s BBQ expanded across the region, becoming a go-to search for “best Texas BBQ near me” and “authentic smoked meats.”
Progressively, the menu evolved to keep up with customer favorites—loaded plates, tender ribs, and their famous sandwiches.
But longtime fans know there’s more to a quiet secret menu featuring off-menu burnt-end sandwiches, jalapeño-brisket mashups, and a spicy sauce combo most newcomers never hear about.
Still, no matter how much the Holland’s BBQ Menu grows, the original slow-smoked brisket—the dish that started it all—remains the heart of the restaurant, loved just as deeply today as decades ago.
