The HEB True Texas BBQ Menu began long before it became a Google-famous search term. Launched by the beloved H-E-B grocery chain in Texas, the idea started in 2014 when the company opened its first in-store smokehouse in Kerrville. Founded by the same family behind H-E-B’s century-old legacy, True Texas BBQ quickly expanded across the state as customers fell in love with its authentic slow-smoked flavor, generous portions, and friendly hometown vibe.
As the buzz grew, so did the menu—introducing brisket plates, ribs, sandwiches, smoked turkey, and seasonal specials that fueled online searches like best Texas BBQ, HEB brisket plate, and True Texas BBQ near me.
What many fans don’t know is that alongside the popular staples, there’s a quiet secret menu with off-menu combos, extra-smoky cuts, and limited-run sides. These hidden gems keep loyal customers exploring beyond the classics.
Yet through all the growth and innovation, the original signature item—HEB’s perfectly smoked brisket—remains the heart of the experience, proving why Texans keep coming back for that timeless flavor.
Heb True Texas BBQ Menu (Full Update Menu 2026)
PLATES
(served with 1/4 lb of meat & 2 sides)
| Item | Note | Price |
|---|---|---|
| 1 Meat Plate 270–1270 cal | Substitutes: Baked Potato + $1.50, Ribs + $3.00. Add-Ons: Jalapeños + 50¢ | $10.25–16.50 |
| 2 Meat Plate 460–1840 cal | Substitutes: Baked Potato + $1.50, Ribs + $3.00. Add-Ons: Jalapeños + 50¢ | 14.00–23.50 |
| 3 Meat Plate 650–2410 cal | Substitutes: Baked Potato + $1.50, Ribs + $3.00. Add-Ons: Jalapeños + 50¢ | 17.75–30.50 |
SANDWICHES
(Includes: Sauce (140 cal), Onions (30 cal), pickles (10 cal))
| Item | Note | Price |
|---|---|---|
| Pulled Pork 350/630 cal | Regular 1/4 lb of meat / TX Size 1/2 lb of meat | $4.99 / $8.99 |
| Turkey 360/650 cal | Regular 1/4 lb of meat / TX Size 1/2 lb of meat | 5.99 / 9.99 |
| Pork Sausage Link 530/930 cal | Regular 1/4 lb of meat / TX Size 1/2 lb of meat | 5.99 / 9.99 |
| Chopped Brisket 510/950 cal | Regular 1/4 lb of meat / TX Size 1/2 lb of meat | 6.49 / 10.49 |
| Prime Brisket 610/1170 cal | Regular 1/4 lb of meat / TX Size 1/2 lb of meat | 9.99 / 15.49 |
MEAT
| Item | Note | Price |
|---|---|---|
| Prime Brisket Lean or Fatty 1300/1480 cal | Includes: Onions (30 cal) Pickles (10 cal) Bread (140 cal) | $27.99 lb |
| Sauced Chopped 1060 cal | Includes: Onions (30 cal) Pickles (10 cal) Bread (140 cal) | 19.99 lb |
| Burnt Ends 1880 cal | Includes: Onions (30 cal) Pickles (10 cal) Bread (140 cal) | 24.99 lb |
| St. Louis Pork Ribs Whole Rack 2140 cal | Includes: Onions (30 cal) Pickles (10 cal) Bread (140 cal) | 36.99 ea |
| St. Louis Pork Ribs Half Rack 1210 cal | Includes: Onions (30 cal) Pickles (10 cal) Bread (140 cal) | 19.99 ea |
| Turkey Breast 760 cal | Includes: Onions (30 cal) Pickles (10 cal) Bread (140 cal) | 19.99 lb |
| Sauced Pulled Pork 1120 cal | Includes: Onions (30 cal) Pickles (10 cal) Bread (140 cal) | 14.99 lb |
| Pork Sausage Link 220 cal | Includes: Onions (30 cal) Pickles (10 cal) Bread (140 cal) | 5.00 ea |
| Poblano Queso Sausage Link 210 cal | Includes: Onions (30 cal) Pickles (10 cal) Bread (140 cal) | 6.00 ea |
SIDES
| Item | Note | Price |
|---|---|---|
| Brisket Beans 200 / 390 / 780 cal | SM / MED / LRG | $3.49 / $7.99 / $14.99 |
| Coleslaw 300 / 740 / 1450 cal | SM / MED / LRG | 3.49 / 7.99 / 14.99 |
| Collard Greens 130 / 330 / 600 cal | SM / MED / LRG | 3.49 / 7.99 / 14.99 |
| Creamed Corn 270 / 730 / 1460 cal | SM / MED / LRG | 3.49 / 7.99 / 14.99 |
| Mac & Cheese 470 / 910 / 1870 cal | SM / MED / LRG | 3.49 / 7.99 / 14.99 |
| Potato Salad 410 / 1090 / 2190 cal | SM / MED / LRG | 3.49 / 7.99 / 14.99 |
| Serrano Cornbread (w/ Honey Butter) 620 cal | — | 3.49 |
LOAD IT UP
| Item | Note | Price |
|---|---|---|
| Brisket Nachos 1060 cal | Unsauced Chopped Brisket, Tortilla Chips, Queso Blanco, Sour Cream, Jalapeños & Green Onions | $9.99 |
| Brisket Queso w/ Tortilla Chips Unsauced Chopped Brisket 1830 cal Queso Only 980–2070 cal | Bowl 15.00 Cup 5.00 / 10.00 | Bowl 15.00 / Cup 5.00–10.00 |
| Mac & Cheese 900–1170 cal | Turkey Breast, Sliced Brisket, Pulled Pork or Sauced Brisket | 7.50–12.00 |
| Loaded Cornbread 1245–1260 cal | Pulled Pork or Chopped Brisket | 7.50–10.50 |
| Baked Potato 680–1150 cal | No Meat ❤️, Turkey Breast, Sliced Brisket, Sausage, Pulled Pork or Chopped Brisket | 5.00–10.99 |
DESSERTS
| Item | Note | Price |
|---|---|---|
| Peach Cobbler 370 cal | All Desserts (individual serving) | $3.49 |
| Apple Cobbler 390 cal | All Desserts (individual serving) | $3.49 |
