The HEB BBQ Menu tells a flavorful story rooted in Texas tradition. H-E-B, founded by Florence Butt in 1905 in Kerrville, Texas, began as a humble grocery store that grew into one of the state’s most beloved brands. As time goes by, the company’s passion for fresh, local food inspired the launch of H-E-B BBQ — a smokehouse concept dedicated to celebrating authentic Texas barbecue.
From slow-smoked brisket and juicy ribs to tender turkey and sausage links, the menu captures the soul of backyard cooking with a touch of H-E-B hospitality.
As the HEB BBQ menu expanded, fans discovered hidden gems like their off-menu smoked jalapeño cheddar sausage and special house sauces only regulars knew to ask for.
Yet, even today, their original smoked brisket — tender, smoky, and perfectly seasoned — remains the classic that keeps Texans coming back for more.
HEB BBQ Menu (Full Update Menu 2026)
MEAT
Item
Note
Price
Prime Brisket
Lean or Fatty 1300/1480 cal
$27.99 lb
Sauced Chopped
1060 cal
$19.99 lb
Burnt Ends
1880 cal
$24.99 lb
St. Louis Pork Ribs
Whole Rack 2410 cal
$36.99 ea
St. Louis Pork Ribs
Half Rack 1210 cal
$19.99 ea
Turkey Breast
760 cal
$19.99 lb
Sauced Pulled Pork
1120 cal
$14.99 lb
Pork Sausage Link
220 cal
$5.00 ea
Poblano Queso Sausage Link
210 cal
$6.00 ea
LOAD IT UP
Item
Note
Price
Brisket Nachos
1060 cal – Unsauced Chopped Brisket, Tortilla Chips, Queso Blanco, Sour Cream, Jalapeños & Green Onions
$9.99
Brisket Queso w/ Tortilla Chips
Unsauced Chopped Brisket 1380 cal, Queso Only 980–2070 cal
Bowl $15.00 / Cup $5.00 / Bowl $10.00
Mac & Cheese
900–1170 cal – Turkey Breast, Sliced Brisket, Pulled Pork or Sauced Brisket
$7.50–12.00
Loaded Cornbread
745–1260 cal – Pulled Pork or Chopped Brisket
$7.50–10.50
Baked Potato
680–1150 cal – No Meat (V), Turkey Breast, Sliced Brisket, Sausage, Pulled Pork or Chopped Brisket
$5.00–10.99
PLATES
Item
Note
Price
1 Meat Plate
270–1270 cal – Served with 1/4 lb of meat & 2 sides
$10.25–16.50
2 Meat Plate
460–1840 cal – Served with 1/4 lb of meat & 2 sides
$14.00–23.50
3 Meat Plate
650–2410 cal – Served with 1/4 lb of meat & 2 sides
$17.75–30.50
Substitutes
Baked Potato +$1.50 / Ribs +$3.00
—
Add-Ons
Jalapeños +$0.50
—
SANDWICHES
Item
Note
Price
Pulled Pork
350/630 cal – Includes Sauce (140 cal), Onions (30 cal), Pickles (10 cal)
Regular $4.99 / TX Size $8.99
Turkey
360/650 cal – Includes Sauce (140 cal), Onions (30 cal), Pickles (10 cal)
Regular $5.99 / TX Size $9.99
Pork Sausage Link
530/930 cal – Includes Sauce (140 cal), Onions (30 cal), Pickles (10 cal)
Regular $5.99 / TX Size $9.99
Chopped Brisket
510/950 cal – Includes Sauce (140 cal), Onions (30 cal), Pickles (10 cal)
Regular $6.49 / TX Size $10.99
Prime Brisket
610/1170 cal – Includes Sauce (140 cal), Onions (30 cal), Pickles (10 cal)
